Laila Majnu Makes History On Re-Release


It
will
create
history
by
being
the
first
ever
film
to
do
more
business
on
re-release
than
during
its
original
screening.

IMAGE:
Triptii
Dimri
and
Avinash
Tiwary
in

Laila
Majnu
.

In
the
trend
of
re-releases
in
the
recent
past,
2011’s

Rockstar

has
been
the
biggest
box
office
success
so
far.
It
ran
for
weeks
at
select
shows
in
the
summer
and
brought
in
audiences
across
the
country.

But
this
record
could
be
broken
by
another
re-release,

Laila
Majnu
.

The
romantic
film,
starring
Triptii
Dimri
and
Avinash
Tiwary,
was
a
flop
when
it
released
in
2018.
But
its
re-release
saw
a
totally
different
fate
despite
arriving
without
any
fanfare.

When
it
first
released,
the
film
saw
a
weekend
of
a
mere
Rs
1.80
crore
(Rs
18
million)
and
folded
up
with
a
lifetime
of
just
Rs
2.89
crore
(Rs
28.9
million).

But
its
re-release
last
Friday
in
select
screens
in
select
cities
saw
an
opening
weekend
of
over
Rs
2
crore
(Rs
20
million).
It
will
comfortably
cross
Rs
3
crore
(Rs
30
million)
by
the
close
of
the
first
week.

This
means
it
will
create
history
by
being
the
first
ever
film
to
do
more
business
on
re-release
than
during
its
original
screening.

In
fact,
it
could
have
enjoyed
a
bigger
haul
in
the
days
to
come
but
since
the
Independence
Day
releases


Stree
2,
Khel
Khel
Mein

and

Vedaa


are
arriving
on
Thursday,

Laila
Majnu’s

run
will
be
curtailed.

But
it
may
find
resurgence
once
the
euphoria
around
the
Independence
Day
arrivals
settle
downs,
resulting
in
yet
another
renewed
interest
in

Laila
Majnu
.
While
it’s
a
given
that
the
film
will
end
up
having
a
lifetime
of
over
Rs
5
crore
(Rs
50
million),
one
waits
to
see
if
it
covers
a
greater
distance.

IMAGE:
Vineet
Kumar
Singh
in

Ghuspaithiya
.

Meanwhile,
the
other
release
of
the
week,

Ghuspaithiya
,
starring
Urvashi
Rautela,
Akshay
Oberoi
and
Vineet
Kumar
Singh,
struggled
at
the
box
office
and
did
a
business
of
under
Rs
1
crore
(Rs
10
million).