Pushpa:
The
Rule
has
done
it.
It
was
expected
that
the
film
would
take
one
of
the
biggest
starts
ever
and
that
has
happened.
The
Allu
Arjun
starrer
saw
an
unprecedented
craze
all
over
India
and
the
hype
was
such
that
audiences
had
booked
their
tickets
for
as
early
as
7
am
for
Thursday.
Typically,
there
are
just
a
few
special
shows
allotted
at
this
odd
hour
to
satiate
fans’
interest.
But
in
the
case
of
Pushpa
2,
majority
of
theatres
started
their
shows
this
early
and
the
occupancy
was
tremendous.
And
this
carried
on
through
the
day
and
by
evening,
majority
of
the
shows
were
going
houseful.
Pushpa
2
was
the
only
film
playing
across
the
country.
All
other
holdover
releases
were
sidelined
as
distributors
and
exhibitors
came
together
to
ensure
that
the
Pushpa
2
euphoria
was
well
complimented
by
the
huge
release
strategy.
That
has
resulted
in
record
numbers.
The
Hindi
version
of
Pushpa
2
has
taken
a
start
of
Rs
70
crore*
(Rs
700
million)
and
that’s
as
huge
as
it
gets.
Allu
Arjun
has
seen
only
one
pan-India
release
before
this,
the
first
Pushpa.
But
he
has
become
a
brand
between
the
release
of
these
two
films
and
the
fanbase
has
truly
acknowledged
his
presence.
The
best
part
is
that
the
Sukumar-directed
film
has
been
liked
by
critics
as
well
as
audiences.
That
will
ensure
that
the
four-day
extended
weekend
will
bring
in
record
collections.
Stay
tuned,
as
several
records
are
set
to
be
shattered.
*Estimates.
Final
numbers
awaited.
Note:
All
collections
as
per
various
box
office
sources.
