Deva
saw
low
collections
at
the
box
office
over
the
weekend.
The
Shahid
Kapoor
starrer
is
a
major
release
and
one
expected
it
give
the
year
a
rollicking
start.
Though
the
teaser
was
promising,
the
songs
and
trailer
did
not
work,
resulting
in
lack
of
interest
amongst
the
audiences.
The
awareness
was
well
created
by
the
makers
and
the
promotion
and
marketing
were
done
right.
But
the
setting
of
the
Rosshan
Andrews
directed
film
had
a
localised
appeal,
and
like
our
review
said,
was
Pushpa-fied.
One
would
have
expected
at
least
a
Rs
10
crore
(Rs
100
million)
start
from
a
Shahid
Kapoor
starrer
but
it
scored
only
Rs
5.78
crore
(Rs
57.8
million)
on
the
opening
day.
There
was
not
much
growth
over
the
weekend,
and
the
film
brought
in
barely
Rs
20
crore*
(Rs
200
million)
and
thats
hardly
anything
for
an
action
drama
with
good
production
values.
All
eyes
are
now
on
this
week’s
releases,
Badass
Ravikumar
and
Loveyapa.
*Estimated
numbers.
Note:
All
collections
as
per
various
box
office
sources.
