She’s
a
true
blue
desi
influencer,
who
comes
from
a
village
in
Uttar
Pradesh,
and
is
slowly
becoming
a
household
name.
Shivani
Kumari,
one
of
the
contestants
on
Bigg
Boss
OTT
3,
is
popular
on
social
media
but
not
many
are
aware
of
her
journey
and
struggles.
Namrata
Thakker
takes
a
closer
look
at
Shivani
through
her
Instagram
feed.
Photograph:
Kind
courtesy
Shivani/Instagram
Born
on
September
18,
2002,
Shivani
hails
from
an
Uttar
Pradesh
village
called
Ariyari
and
started
her
social
media
journey
with
Tik
Tok
in
2019.
Photograph:
Kind
courtesy
Shivani/Instagram
Thanks
to
her
relatable
and
authentic
village
life
content,
Shivani
quickly
became
popular.
After
Tik
Tok
was
banned
in
2020,
she
started
making
her
presence
felt
on
Instagram
and
YouTube.
Photograph:
Kind
courtesy
Shivani/Instagram
Currently,
Shivani
has
a
fan
base
of
4.6
million
followers
on
Instagram
and
2.39
million
followers
on
her
YouTube
channel.
Photograph:
Kind
courtesy
Shivani/Instagram
Celebrating
Ganesh
Chaturthi
with
her
mother.
Photograph:
Kind
courtesy
Shivani/Instagram
Initially,
Shivani’s
mother
was
against
her
being
on
social
media
but
Shivani
continued
to
work
hard
and
soon
her
videos
started
going
viral.
Photograph:
Kind
courtesy
Shivani/Instagram
With
her
hard
earned
money,
the
22-year-old
influencer
got
her
three
sisters
married,
cleared
her
family
debt,
paid
off
the
mortgage,
freed
her
ancestral
land
and
built
a
big
house
for
her
family
in
the
village.
Photograph:
Kind
courtesy
Shivani/Instagram
Shivani
with
the
other
popular
social
media
influencer,
Shivam
Malik.
Photograph:
Kind
courtesy
Shivani/Instagram
Interestingly,
Shivani
has
known
Armaan
Malik
even
before
they
were
locked
inside
the
Bigg
Boss
OTT
house.
In
fact,
here
she
is
attending
his
wedding.
But
the
two
aren’t
getting
along
well
in
the
game.
Photograph:
Kind
courtesy
Shivani/Instagram
Shivani,
who
is
known
for
her
dance
videos
as
well,
has
featured
in
many
music
videos
and
is
often
compared
to
former
Bigg
Boss
OTT
contestant
Manisha
Rani.
Photograph:
Kind
courtesy
Shivani/Instagram
Shivani
is
also
a
car
enthusiast
and
has
quite
a
few
in
her
fleet.