Lakshya
in
Kill
Last
Friday
saw
the
release
of
India’s
‘most
violent
film
ever’,
Kill.
It
is,
in
fact,
a
genre
never
attempted
in
Bollywood
before.
Yes,
there
have
been
films
with
segments
of
brutal
action,
like
Ghajini or
Animal,
but
never
before
has
an
entire
100
minute
film
comprised
of
non-stop
gruesome
action.
This
also
meant
that
the
target
audience
of
the
film
would
be
rather
small,
primarily
the
youth, and
that
too
only
in
the
major
cities,
where
such
kind
of
action
can
find
acceptance.
Even
in
the
interiors,
it
is
tough
to
get
too
many
footfalls
because
it
is
mostly
the
conventional
masala
entertainment
that
works
there.
Still,
Kill
took
a
start
of
Rs
1.35
crore
(Rs
13.5
million)
on
its
opening
day.
This
year,
there
have
been
a
couple
of
films
that
have
opened
in
the
Rs
1-2
crore
(Rs
10-20
million)
range,
which
went
on
to
have
a
lifetime
collections
of
Rs
25-40
crore
(Rs
25-400
million),
like
Madgaon
Express
and
Swatantrya
Veer
Savarkar,
both
of
which
incidentally
released
on
the
same
day.
Kill
would
be
hoping
for
the
same.
It
has
already
collected
Rs
6.25
crore*
(Rs
62.5
million)
at
the
box
office
over
the
weekend.
Amitabh
Bachchan,
Deepika
Padukone
and
Prabhas
in
Kalki
2898
AD.
It
does
face
competition
from
Kalki
2898
AD,
which
is
still
enjoying
big
collections.
The
dubbed
Hindi
version
alone
is
celebrating
its
entry
into
the
Rs
200
Crore
Club
(Rs
2
billion).
*Estimates.
Final
numbers
awaited.
Note:
All
collections
as
per
production
and
distribution
sources.
