‘Pathaan, Animal Earning Rs 1,000 Cr Is Bogus’

‘Ranbir
Kapoor
has
only
one
film
as
does
Salman
Khan.’
‘Hrithik
Roshan
only
has

War
2
in
hand.’
‘Ranveer
Singh
has
no
film
on
floors
today.’

The
year
so
far
has
been


bad
for
Bollywood
at
the
box
office.

And
with

Sarfira,
the
flop
trend
continues.

‘#Sarfira
is
Akshay’s
13th
flop
in
a
row.
From
hero
he
has
become
zero.
Once
again
he
can
become
a
hero.
All
he
has
to
do
is
remove
the
zero
from
his
remuneration
and
charge
only
9
crores
per
film,’
trade
analyst
Amod
Mehra
had
tweeted
on
X.

Mehra
has
monitored
the
Hindi
film
box
office
for
many
years
and
gives
his
reasons
for
its
dismal
state.

“Today,
they
are
saying
a
movie
like

Srikant
did
Rs
50
crore
business.
Did
anyone
cross-check
that
figure?
The
answer
is
no
because
there
is
no
reality
check
in
the
film
industry,”
Amod
Mehra
tells

Syed
Firdaus
Ashraf/Rediff.com.

We
thought
the
film
industry
was
on
the
verge
of
revival
after
hits
like

Pathaan,
Jawan,
Animal
and

Gaddar
2.
But
once
again,
movies
are
flopping
right,
left
and
centre.
Why
is
that?

I
maintain
my
stance
since
last
year.
They
have
been
saying
that
these
films
have
earned
around
Rs
1,000
crore
(Rs
10
billion)
but
it’s
all
bogus.

The
whole
world
has
come
to
know
that
these
figures
are
manipulated.

We
do
not
have
any
authentic
source
to
tell
us
the
actual
figures.

The
producer
of
a
film
puts
out
some
figures
and
the
media
publishes
that.

Who
verifies
such
figures?

But
everyone
is
saying
that

Pathaan,
Jawan
and

Animal
are
hits.

I
have
one
question
to
those
who
say
it
has
become
such
a
big
hit:
Show
the
GST
figure
in
terms
of
ticket
sales
of
these
films.

GST
is
a
legal
figure
and
we
will
calculate
the
money
collected
for
that
film.
But
no
one
is
giving
GST
figures.

You
then
have
a

samosa
critic
who
is
hand-in-glove
with
the
producers
declaring
a
film
hit
as
soon
as
it
is
released.

Earlier,
producers
would
publish
in
newspapers
the
movie’s
show
timings
for
which
they
used
to
incur
a
huge
expense.
Now,
they
don’t
do
that.

Rather
than
spending
Rs
1
crore
on
newspaper
advertisements
in
say,
the
Mumbai
circuit,
they
buy
out
film
critics
by
telling
them
to
give
good
star
ratings.

When
they
get
a
good
star
rating,
they
promote
those
ratings
on
Instagram
handles
free
of
cost.

Today,
they
are
saying
a
movie
like

Srikant
did
Rs
50
crore
(Rs
500
million)
business.

Did
anyone
cross
check
that
figure?

The
answer
is
no
because
there
is
no
reality
check
in
the
film
industry.

People
are
being
paid
to
give
a
good
feeling
to
everyone
that
film
industry
is
getting
revived
but
the
fact
is
that
film
industry

khatam
ho
rahi
hai
(it
is
getting
finished).

Do
you
mean
we
are
making
lesser
movies
now?

There
are
rumours
in
the
market
that
many
films
that
were
to
go
on
floors
have
folded
up.

Ranbir
Kapoor
has
only
one
film
in
hand,
as
does
Salman
Khan.

Hrithik
Roshan
only
has

War
2
in
hand.

Aamir
Khan
is
doing
his
own
film,

Sitare
Zameen
Par,
and
then

Lahore
with
Sunny
Deol.
He
has
reduced
himself
to
a
character
role.

Ranveer
Singh
has
no
film
on
floors
today.
There
is

Singham,
where
he
has
a
guest
role,
which
will
release
in
Diwali.

Today,
an
actor
like
Ayushmann
Khurrana
has
no
films.

Shah
Rukh
Khan
is
doing
only
one
film
where
he
is
launching
his
daughter.

The
question
arises,
why
is
this
happening?
The
answer
is
obvious:
There
is
no
income.

The
only
actors
who
are
working
are
Ajay
Devgn
and
Akshay
Kumar,
who
have
done
deals
with
satellite
channels
or
OTT
for
their
films.

So
suppose
if
100
films
were
made
in
a
year
earlier,
how
many
films
are
being
made
today?

Counting
the
number
of
films
made
every
year
will
not
make
any
difference.
Films
that
are
made
need
to
be
prominent.

There
are
many
small
(budget)
films
being
made
for
OTT.

The
ratio
has
not
reduced.
What
has
reduced
are
the
number
of
big
films
being
made.