The Most Watched OTT Series of 2024 Is…

Posted on by 4indv


Non-fiction
continues
to
grow
with
the
most-watched
unscripted
show,

Bigg
Boss
OTT
S3
getting
more
than
half
the
viewership
that

Panchayat
(S3)
got.

IMAGE:
Neena
Gupta,
Faisal
Malik,
Jitendra
Joshi
and
Chandan
Roy
in

Panchayat
Season
3.

The
third
season
of
Amazon
Prime
Video’s

Panchayat,

Heeramandi
(Netflix)
and

Indian
Police
Force
(Prime)
are
the
three
most-watched
original
streaming
shows
in
Hindi.

IMAGE:
Sara
Ali
Khan
in

Murder
Mubarak.


Amar
Singh
Chamkila,
Murder
Mubarak
(both
Netflix)
and

Ae
Watan
Mere
Watan
(Prime
Video)
are
the
three
most-watched
original
Hindi
films
on
streaming.

IMAGE:
A
scene
from

B&B:
Bujji
and
Bhairava.


B&B:
Bujji
and
Bhairava
(Prime),

90s
A
middle-class
biopic
(ETV
Win)
and

Ms
Perfect
(Disney+Hotstar)
are
on
the
list
for
the
most
watched
Telugu
shows/films.

IMAGE:
Deepika
Venkatachalam,
Ashwini
Aanandita
and
Raj
Ayyappa
in

Uppu
Puuli
Kaaram.


Inspector
Rishi
(Prime),

Heartbeat,
Uppu
Puuli
Kaaram
(Disney+Hotstar)
top
the
list
in
Tamil.

IMAGE:
Aditi
Rao
Hydari,
Pratibha
Ranta,
Manisha
Koirala,
Sonakshi
Sinha,
Sanjeeda
Sheikh
and
Richa
Chadha
in

Heeramandi.

That
and
more
is
what
Ormax
Media’s

Streaming
originals
in
India
—
Mid
Year
Review
—
reveals.

The
report
looks
at
the
top
original
shows
and
films
released
from
January
to
June
2024
on
three
parameters:
viewership,
marketing
buzz,
and
content
strength.

Viewership
is
estimated
using
primary
research
conducted
among
audiences
across
India
at
a
weekly
level,
projected
to
the
OTT
universe.

This
adds
up
to
about
60,000
people
in
a
year,
says
Shailesh
Kapoor,
CEO,
Ormax
Media.
This
is
a
jump
of
20,000
as
the
Telugu
and
Tamil
markets
was
added
this
year.

IMAGE:
Anil
Kapoor
in

Bigg
Boss
OTT
S3.

The
lists
of
the
most
liked
shows
or
the
ones
with
more
buzz
differ
somewhat
but
the
essential
trend
remains
the
same.

For
instance,
though

Heermandi
is
number
three
in
the
list
of
most-watched
shows,
it
slips
to
number
eight
in
the
list
of
most-liked
shows.

Non-fiction
continues
to
grow
with
the
most-watched
unscripted
show,

Bigg
Boss
OTT
S3
getting
more
than
half
the
viewership
that

Panchayat
(S3)
got.

IMAGE:
Raashii
Khanna
and
Shahid
Kapoor
in

Farzi.

The
worrying
part
for
storytellers
and
studios
is
the
decline
in
fiction.

The
most
watched
fiction
shows
this
year
have
lesser
viewership
compared
to
the
most
watched
in
2023.

The
most-watched
Hindi
original
in
2023,

Farzi
(Amazon
Prime
Video)
was
watched
by
37.1
million
people.


Panchayat
S3
was
watched
by
28.2
million
people.
This,
despite
a
larger
sample
capturing
the
data.

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