We Can’t Look Away From Bhumi

Kajol’s
quiet
moments…
Tara
has
a
happy
day…
Zeenat
feels
undervalued…

Bhumi
Pednekar
gives
us
a
mug
shot
we
can’t
look
away
from.

‘Looking
back
at
my
how
much
chocolate
used
to
be
there
in
Bourbon
biscuits
before
cost
cutting,’
jokes

Saiyami
Kher.

‘In
the
quiet
moments,
we
discover
our
true
selves,’
says

Kajol.

Tara
Sutaria
says,
‘Forget
your
troubles..
Happy
days
are
here
again.’

Zeenat
Aman
makes
yet
another
relevant
point
on
social
media:
‘Thank
you,
but
no
thank
you.
I
can’t
tell
you
my
precise
worth,
but
I
do
know
when
I’m
being
undervalued.

‘Amidst
the
barrage
of
collaboration
and
appearance
requests
that
materialise
in
my
inbox
each
day,
there
are
some
that
stand
out
for
unpleasant
reasons.
Last
minute
invitations
that
the
organiser
forgot
to
edit
(and
which
are
addressed
to
another
celebrity
who
must
have
declined)
are
mildly
insulting.

‘Impolite
emails
with
minimal
details
and
brusque
‘share
commercials’
are
infuriating.

‘And
shady
proposals
to
post
stories
or
comments
without
the
paid
partnership
tag
are
distasteful.

‘Yet
none
of
these
compare
to
the
impudence
of
multimillion
dollar
brands
that
expect
my
endorsement
in
exchange
for
‘brand
association’
and
a
ludicrously
low
fee.
Such
luxury
brands
pay
an
eye
watering
penny
to
their
ambassadors
(one
of
whom
beautifully
reprised
a
role
I
originally
played),
and
sell
even
their
most
basic
item
for
multiple
lakhs
of
rupees.

‘In
their
outreach
to
me
they
do
not
fail
to
express
their
admiration,
with
generous
terms
such
as
‘icon’
and
‘fashion
inspiration’.
But
when
it
comes
to
actually
compensating
me
for
my
time,
energy,
reputation
and
reach…
the
well
runs
dry.

‘I
am
over
70
years
old,
and
I
have
held
my
own
in
this
industry
for
over
half
a
century.
I
work
with
what
I
know
to
be
an
unusual
professionalism.
I
have
a
social
media
audience
that
is
not
only
entirely
organic,
but
so
beautifully
engaged.
I
have
immense
respect
for
myself,
and
for
you
who
follow
my
page.

‘I
am
certainly
worth
more
than
the
price
of
a
designer
handbag
or
high-heel
shoe.

‘Your
turn.
Tell
me
your
story
of
being
undervalued
or
standing
your
ground
against
it.’

Shriya
Pilgaonkar
promotes
the
new
season
of

Taaza
Khabar
and
writes,
‘Once
again
Madhu’s
gonna
rule
the
hearts
of
Vasya
and
also
the
audience.’

Avneet
Kaur
makes
wow
pictures
in
Mykonos,
Greece.

Photographs
curated
by
Satish
Bodas/Rediff.com