From
Aishwarya
Rai
Bachchan
lamenting
Ishq
Bina
Kya
Marna
Yaara
in
Taal
to
Alia
Bhatt
embracing
Ishq
Wala
Love
in
Student
of
the
Year,
generations
full
of
Bollywood
romance
are
coloured
in
all
hues
of
ishq.
But
it’s
not
just
movie
songs,
film-makers
love
to
add
a
dash
of
ishq
to
movie
titles
as
well.
Latest
to
join
the
bandwagon
is
Vikram
Bhatt’s
horror
Bloody
Isshq,
which
drops
on
Disney+Hotstar
this
week.
On
that
note,
Sukanya
Verma
looks
at
all
the
times
Bollywood
peddled
its
treasured
ishq
our
way.
Ishq
Aamir
Khan,
Ajay
Devgn,
Juhi
Chawla
and
Kajol
pitch
in
all
their
talent,
chemistry
and
comical
prowess
in
the
Indra
Kumar
helmed
masala
as
it
alternates
between
silly
shenanigans
to
over-the-top
melodrama
in
classic
’90s
fashion.
Ishk
Ishk
Ishk
A
box
office
bomb,
Dev
Anand’s
mountain-side
musical
co-starring
Zeenat
Aman,
Shabana
Azmi,
Padmini
Kolhapure
and
Nadira
chronicles
around
the
evergreen
hero’s
quest
for
all
things
ishk.
Ishq
Vishk
The
fresh-faced
troika
of
newcomers
Shahid
Kapoor,
Amrita
Rao
and
Shenaz
Treasury
indulge
in
some
Archie
comics-inspired
college
romance
in
Ken
Ghosh’s
Ishq
Vishk.
Ishq
Vishk
Rebound
Two
decades
later,
an
attempt
to
cash
in
on
Ishq
Vishk‘s
bubble-gum
fervour
with
a
brand
new
batch
of
rookies
on
board
finds
few
takers
at
the
box
office.
Kambakkht
Ishq
Akshay
Kumar
and
Kareena
Kapoor
cross
swords
in
a
cringe-inducing
battle
of
the
sexes
that
struggles
to
keep
face
despite
Hollywood-sized
appearances
from
the
likes
of
Sylvester
Stallone
and
Denise
Richards.
Salaam-E-Ishq
Nikhhil
Advani’s
dreams
to
dole
out
a
desi
Love
Actually
over
a
series
of
interconnected
stories
and
a
sprawling
set
of
stars
isn’t
nearly
enough
to
draw
the
audiences
in
Salaam-E-Ishq.
Pyaar
Ishq
Aur
Mohabbat
Hailed
as
the
last
word
on
slick
Bollywood
action
masala
thanks
to
superhits
like
Tridev,
Mohra
and
Gupt,
Rajiv
Rai’s
decision
to
go
against
type
in
the
syrupy
romance
of
Pyaar
Ishq
Aur
Mohabbat
proved
to
be
everything
but
favourable.
Dawaat-E-Ishq
Parineeti
Chopra
and
Aditya
Roy
Kapur
bring
forth
the
evils
of
dowry
over
their
scrumptious
romance
in
the
under-rated
Yash
Raj
production.
Dangerous
Ishhq
Karisma
Kapoor’s
dreary
comeback
after
a
six-year
sabbatical
involved
kidnapping,
past
life
regression
and
multiple
timelines,
leaving
the
viewer
both
exhausted
and
exasperated.
Humko
Ishq
Ne
Mara
Back
in
the
’90s,
a
bunch
of
first-timers
falling
in
love
against
lilting
music
and
done-to-death
tropes
had
no
trouble
finding
an
audience
in
YRF’s
made
for
TV
offering,
Humko
Ishq
Ne
Mara.
Issaq
Prateik
Babbar
and
Amyra
Dastur
channel
their
inner
Romeo
and
Juliet
against
two
warring
clans
of
Varanasi
in
this
Shakespearean
themed
adaptation.
Feels
Like
Ishq
The
Netflix
anthology
looks
at
the
world
through
the
prism
of
post-pandemic
lenses
in
various
stories
about
that
crazy
little
thing
called
love
directed
by
film-makers
ranging
from
Anand
Tiwari
to
Tahira
Kashyap
Khurrana.
