The
trend
of
re-releases
is
on.
It’s
not
entirely
new,
as
it
was
prevalent
in
the
’80s
and
’90s,
where
movies
would
arrive
with
different
titles
as
well
as
newly
designed
posters.
That
doesn’t
happen
now
but
select
films
invoking
nostalgia
are
being
regularly
brought
back
to
the
audiences
by
multiplexes
week
after
week.
On
September
13,
three
nostalgic
movies
are
up
for
re-release:
Shah
Rukh
Khan’s
ageless
romance
with
Preity
Zinta:
Veer
Zaara;
Riteish
Deshmukh
and
Genelia
Deshmukh’s
first
film
together:
Tujhe
Meri
Kasam;
Soham
Shah’s
horror
film
,Tumbbad.
The
month
will
also
see
the
re-release
of
Subhash
Ghai’s
Taal
and
Pardes.
Just
how
well
do
re-releases
do?
Joginder
Tuteja
finds
out.
Sholay
Original
Release
date:
August
15,
1975
Re-release
date:
August
31,
2024
Apart
from
Dilwale
Dulhaniya
Le
Jayenge,
if
there
is
any
film
that
has
got
the
maximum
reruns,
it’s
Sholay.
After
its
release
in
1975,
it
was
a
favourite
amongst
exhibitors
to
play
again
in
theatres
in
the
1980s.
Then,
there
was
renewed
interest
post
2000
as
well.
It
was
also
released
in
a
3D
version,
which
got
a
lot
of
backlash,
post
which
it
arrived
only
in
the
mastered
digital
version.
Last
week,
it
released
once
again
to
packed
houses.
Rehnna
Hai
Terre
Dil
Mein
Original
Release
date:
October
19,
2001
Re-release
date:
August
30,
2024
Last
week’s
biggest
re-release
was
Rehnna
Hai
Terre
Dil
Mein,
and
it
is
still
doing
well
in
theatres.
The
film
was
a
flop
on
its
theatrical
release
in
2001
but
became
the
viewers’
favourite
over
the
last
two
decades
with
multiple
reruns
on
satellite.
The
songs
remain
chartbusters
till
date
and
the
chemistry
between
R
Madhavan
and
Dia
Mirza
is
looked
back
at
with
much
nostalgia.
All
the
prominent
multiplexes
across
the
major
cities
have
reserved
at
least
one
show
for
this
romantic
entertainer.
Gangs
of
Wasseypur
–
Part
1
and
2
Original
Release
date:
June
22,
August
8,
2012.
Re-release
date:
August
30,
2024
Anurag
Kashyap’s
Gangs
Of
Wasseypur,
released
in
two
parts,
is
a
cult
classic.
They
are
the
highest
grossers
for
the
film-maker
with
combined
business
of
around
Rs
50
crore
(Rs
500
million).
The
films
saw
brilliant
performances
from
the
ensemble
cast
led
by
Manoj
Bajpayee
in
the
first
film
and
Nawazuddin
Siddiqui
in
the
second.
Unfortunately,
there
were
no
promotions
for
its
re-release
and
hardly
made
any
collections.
Laila
Majnu
Release
date:
September
7,
2018
Re-release
date:
August
2,
2024
This
is
a
classic
case
of
a
film
eventually
getting
its
due.
Starring
Triptii
Dimri
and
Avinash
Tiwary,
Laila
Majnu
had
released
in
2018
and
folded
up
under
the
Rs
3
crore
(Rs
30
million)
mark.
It
could
not
make
its
presence
in
theatres
as
audiences
were
not
even
aware
of
it.
But
the
success
of
films
like
Animal,
Bad
Newz
and
Madgaon
Express
have
made
the
actors
popular
and
the
film
re-released
to
a
very
good
response,
doing
at
least
thrice
the
business
of
the
original
arrival.
This
is
the
biggest
grosser
till
date
for
any
re-release
in
recent
times.
Maine
Pyar
Kiya
Original
Release
date:
December
29,
1989
Re-release
date:
August
23,
2024
Not
many
knew
that
Salman
Khan’s
first
hit
Maine
Pyar
Kiya
released
last
week.
Even
though
the
blockbuster
has
a
loyal
audience,
ironically,
it
did
not
work
on
its
theatrical
re-release.
Co-starring
Bhagyashree,
the
film
was
expected
to
invoke
nostalgia,
but
instead,
it
disappeared
from
theatres
in
a
jiffy.
Rockstar
Original
Release
date:
November
11,
2011
Re-release
date:
May
17,
2024
Over
the
years,
Imtiaz
Ali’s
Rockstar
has
gained
cult
status.
So
when
the
Ranbir
Kapoor
starrer
was
re-released
in
May,
it
started
gathering
audiences.
By
the
time,
it
was
in
its
second
and
third
week,
word-of-mouth
had
spread
that
the
A
R
Rahman
musical
is
as
fresh
as
ever.
This
was
the
first
major
success
amongst
the
re-releases.
Zindagi
Na
Milegi
Dobara
Original
Release
date:
July
15,
2011
Re-release
date:
June
2,
2024
Zindagi
Na
Milegi
Dobara
arrived
right
after
Rockstar
and
found
a
lot
of
eyeballs
amongst
the
audiences.
Like
its
original
release,
even
its
re-release
saw
the
elite
warming
up
to
the
film
and
arriving
in
theatres
for
another
watch.
The
film
did
well
at
key
multiplexes
in
the
cities.
Yeh
Jawaani
Hai
Deewani
Release
date:
May
31,
2013
Re-release
date:
Valentine’s
Day
week,
2024
Yeh
Jawaani
Hai
Deewani
had
been
a
blockbuster
when
it
first
released
in
2013.
On
its
re-release,
it
did
decently
but
didn’t
enjoy
a
long
run.
Dilwale
Dulhania
Le
Jayenge
Original
Release
date:
October
20,
1995.
Re-release
date:
February
10,
2023
A
big
hit
amongst
exhibitors,
the
Shah
Rukh
Khan-Kajol
starrer
remains
fresh
even
though
it
arrived
more
than
25
years
ago.
Producer
Yash
Raj
Films
has
always
ensured
that
a
lot
of
noise
is
made
around
the
film’s
landmark
years
and
re-released.
It
has
traditionally
found
houseful
shows
whenever
there
has
been
a
special
screening.
Jab
We
Met
Original
Release
date:
October
26,
2007.
Re-release
date:
February
9,
2023.
Jab
We
Met
is
another
hot
favourite
amongst
cine-goers.
Imtiaz
Ali’s
film
starring
Kareena
Kapoor
and
Shahid
Kapoor
had
seen
average
box
office
collections
when
it
released
in
2007
but
acquired
blockbuster
status
later.
And
that
can
be
seen
when
it
makes
its
way
back
to
theatres.
