‘Box Office Let Us Down’


‘The
learning
will
be
long
term
and
if
anything
unlearn
everything
from
this
and
start
afresh.’

IMAGE:
Alia
Bhatt
in

Jigra
.

Vasan
Bala
defends
his
film

Jigra

against
Divya
Khossla’s
accusation
that
it
is
a
copy
of
her
jailbreak
film,

Savi

and
tells

Subhash
K
Jha
,
“Both
films
are
out.
They
are
in
the
public
domain.
Please
watch
and
make
up
your
own
minds.
Also
free
speech,
so
everyone
is
entitled
and
has
the
right
to
say
what
they
want
even
without
watching
both
films.
Can’t
stop
any
of
that.”

Vasan
also
says
that

Jigra
‘s
box
office
clash
with

Vicky
Vidya
Ka
Woh
Wala
Video

was
not
a
mistake.

“Films
will
be
clashing
with
elections,
natural
calamities,
unforeseen
incidents,
IPL,
World
Cups
etc.
One
can’t
be
scared
of
the
circumstances
all
the
time.
There
are
only
so
many
clean
release
dates
and
there
will
never
be
a
clean
solo
release
for
any
film.
Having
said
that,
I
am
not
an
expert
on
distribution
and
exhibition
practices.

“It’s
a
film
made
with
faith
and
convention.
I
didn’t
make
a
project
and
put
in
pieces
that
would
fit
existing
sensibilities
and
box
office
sentiments.
The
learning
will
be
long
term
and
if
anything
unlearn
everything
from
this
and
start
afresh.”

Vasan
admits
that
he
did
not
expect

Jigra

to
underperform
so
much.

“The
box
office
has
let
us
down,”
he
says.

“As
a
director,
if
100
percent
faith
is
put
on
me
on
every
department
of
the
creatives,
then
box
office
also
needs
to
be
taken
care
of
by
me.
In
that
department,
it’s
clearly
a
letdown
on
my
front.”