‘Just
this
year
alone,
close
to
40
major
transactions
involving
Bollywood
stars
have
been
recorded.’
Photograph:
Kind
courtesy
Shah
Rukh
Khan/Instagram
Bollywood’s
influence
extends
beyond
films.
The
industry’s
top
stars
are
known
for
their
larger-than-life
roles
both
on
and
off-screen.
In
real
life,
it’s
reflected
in
their
star-studded
realty
ventures.
They
snap
up
luxury
properties
in
posh
pockets,
shaping
buyer
sentiment
of
high-net-worth
individuals
(HNIs)
and
retail
investors,
ultimately
boosting
sales
and
market
growth.
Celebrity
real
estate
purchases
are
driven
by
lifestyle
appeal
in
hotspots
like
South
Bombay
and
Bandra,
capital
appreciation
potential,
portfolio
diversification,
and
rising
status
from
movie
and
OTT
successes.
Square
Yards,
a
proptech
firm,
noted
that
when
a
celebrity
acquires
a
property
—
commercial
or
residential
—
it
tends
to
boost
market
sentiment
surrounding
that
asset.
“Real
estate
market
is
quite
sentiment
driven.
Hence,
when
a
celebrity
purchases
a
property,
it
has
a
positive
impact
on
the
market
around
the
particular
property
or
area.
Such
deals
are
made
with
major
developers,
through
research
on
returns
and
other
particulars.
However,
people
who
intend
to
buy
such
properties
are
equally
affluent
buyers,”
said
Renuka
Kulkarni,
head-Research,
Square
Yards.
In
recent
times,
Mumbai
has
seen
a
boom
in
real
estate
purchases
from
film
personalities.
Kulkarni
added
that
celebrity
property
purchases
are
often
facilitated
by
prominent
developers.
For
instance,
Amitabh
Bachchan
acquired
a
commercial
property
at
Oberoi
360
West
in
Worli,
south
central
Mumbai,
for
Rs
60
crore
(Rs
600
million),
while
Ajay
Devgn
holds
a
commercial
space
in
Lotus
Developers’
Signature
Tower
in
Oshiwara,
north
west
Mumbai,
valued
at
around
Rs
8,400,000
annually.
Other
celebrities
with
properties
in
Signature
Tower
include
Kajol,
Sara
Ali
Khan
and
Kartik
Aaryan.
“Branded
developers
often
see
a
surge
in
sales
following
high-profile
deals,
with
celebrity
purchases
further
enhancing
the
property’s
appeal,
driving
sales
and
marketing
momentum,”
added
Kulkarni.
Photograph:
Kind
courtesy
Kajol/Instagram
Bollywood
stars
like
Shah
Rukh
Khan,
who
debuted
on
the
Hurun
India
Rich
List
2024
with
a
net
worth
of
Rs
7,300
crore
(Rs
73
billion),
along
with
other
HNIs
individuals
such
as
Juhi
Chawla,
Hrithik
Roshan
and
Karan
Johar,
are
increasingly
viewing
real
estate
as
a
strategic
avenue
for
portfolio
diversification.
Aamir
Khan
recently
bought
a
new
residential
property
in
Bella
Vista
apartments,
located
in
Pali
Hill,
north
west
Mumbai,
for
Rs
9.75
crore
(Rs
97.5
million).
In
the
same
apartment
complex,
he
owns
about
nine
of
the
24
apartments.
Scriptwriter
and
poet
Javed
Akhtar
recently
purchased
a
property
in
Sagar
Samrat
in
Juhu,
north
west
Mumbai,
for
Rs
7.67
crore
(Rs
76.7
million).
In
2021,
he
purchased
a
neighbouring
apartment
covering
1,218.5
square
feet
for
Rs
7
crore
(Rs
70
million).
“Although
returns
may
not
match
the
highs
of
the
stock
market,
these
properties
offer
redevelopment
potential,
adding
significant
value.
Real
estate
remains
a
stable
investment,
especially
over
a
mid-to-long-term
horizon,”
Kulkarni
said.
Photograph:
Kind
courtesy
Amitabh
Bachchan/Instagram
Religious
destinations
are
also
increasingly
popular
among
celebrities.
Cities
like
Ayodhya
and
Alibaug
are
becoming
favoured
spots.
In
January,
ahead
of
the
Ram
Mandir
inauguration,
Bachchan
bought
plots
from
the
House
of
Abhinandan
Lodha
in
both
locations,
valued
at
Rs
14
crore
(Rs
140
million)
and
Rs
10
crore
(Rs
10
million),
respectively.
Suhana
Khan
purchased
farmland
in
Alibaug
in
January
2023
for
Rs
12.91
crore
(Rs
129.1
million).
In
July,
Aryan
Khan
acquired
a
luxury
property
in
South
Delhi’s
Panchsheel
Park
for
Rs
37
crore
(Rs
370
million),
purchasing
two
floors
in
an
apartment
where
Shah
Rukh
and
Gauri
Khan
once
lived,
while
Bachchan
sold
his
South
Delhi
Gulmohar
Park
property
for
approximately
Rs
23
crore
(Rs
230
million).
“Bollywood
celebrities
purchasing
real
estate
often
encourages
retail
buyers
to
view
those
projects
or
localities
more
favourably,
effectively
serving
as
a
soft
marketing
boost
for
the
developers,
plot
or
area,”
said
Sandeep
Reddy,
co-founder,
Propstack
and
Zapkey.
Kanika
Gupta
Shori,
founder
and
COO,
Square
Yards,
stated
that
real
estate
has
rebounded
as
a
key
investment
choice,
appealing
to
those
seeking
portfolio
diversification
and
inflation
protection.
“Just
this
year
alone,
close
to
40
major
transactions
involving
Bollywood
stars
have
been
recorded.
It’s
not
just
luxury
homes;
they’re
also
investing
in
commercial
properties.
Mumbai
has
emerged
as
a
key
hub,
with
certain
individual
property
transactions
reaching
up
to
Rs
60
crore
(Rs
600
million)
in
value,”
said
Shori.
