FLEXI
Show
will
give
the
audience
the
freedom
to
leave
the
movie
hall
at
any
point
while
paying
only
for
the
time
they
watched
it.
Kindly
note
the
image
has
been
posted
only
for
representational
purposes.
IMAGE:
Inside
the
PVR
Icon
movie
theatre
at
the
DLF
Promenade
Mall,
Vasant
Kunj,
New
Delhi.
Photograph:
ANI
Photo
Not
all
movies
keep
the
audience
seated
till
the
final
credits
roll.
While
some
others
see
repeat
viewers
who
only
come
to
see
a
part
of
it,
and
leave.
Who
knows
it
better
than
PVR
INOX,
which
is
now
in
the
process
of
writing
a
fresh
billing
script.
It
is
coming
up
with
‘Pay
for
What
You
Watch
Model’
in
theatres
called
FLEXI
Show.
It
will
give
the
audience
the
freedom
to
leave
the
hall
at
any
point
in
the
movie
while
paying
only
for
the
time
they
watched
it.
Renaud
Palliere,
CEO
of
the
luxury
collection
and
innovation,
PVR
INOX
told
Business
Standard
that
as
an
entertainment
company,
they
need
to
evolve
in
the
type
of
products
that
they
are
offering.
This
project
is
still
in
the
pilot
stage
and
is
available
in
select
cinemas
across
Delhi
NCR
and
Gurugram
for
certain
shows.
The
audience,
Palliere
added,
will
have
to
opt
for
the
FLEXI
Show
feature
for
an
additional
10
per
cent
premium
on
the
ticket
price.
“We
will
use
advanced
technology,
such
as
AI-powered
video
analytics,
to
monitor
who
is
seated
in
the
auditorium.
The
ticket
is
linked
to
your
(audience’s)
seat,
so
the
system
knows
when
you
arrive
and
when
you
leave,”
Palliere
explained.
“This
system
will
also
calculate
how
much
of
the
movie
you
watched
and
determine
your
refund
based
on
predefined
brackets,”
Palliere
added.
The
refund
is
calculated
through
the
time
left
in
the
movie
when
a
person
leaves,
for
example,
if
50
per
cent
of
the
movie
is
left,
the
person
will
get
a
50
per
cent
refund
or
if
25
to
50
per
cent
is
left,
the
person
will
get
a
30
per
cent
refund
and
if
more
than
50
per
cent
is
left,
the
person
will
get
a
60
per
cent
refund.
“Through
this,
we
are
looking
at
broadening
the
audience
base
and
also
as
a
result
fostering
repeat
viewers,
due
to
the
notion
of
flexibility
being
a
big
selling
point
where
people
can
feel
that
they
can
actually
watch
a
show
multiple
times
and
be
able
to
enjoy
the
cinema
on
a
more
flexible
basis,”
Palliere
said.
The
main
focus
area
to
expand
this
product
is
through
Tier
I
cities,
Palliere
added.
Theatre
giant
to
boost
its
premium-format
screens
PVR
INOX
is
aiming
to
boost
its
presence
in
premium
formats
like
4DX,
IMAX,
and
ICE
(immersive
cinema
experience)
to
meet
the
growing
appetite
for
immersive
entertainment
and
larger-than-life
cinema
experience
among
the
moviegoers.
This
follows
with
recently
released
Hollywood
movies
like
Venom:
The
Last
Dance
in
IMAX,
Gladiator
2
in
IMAX
and
ICE
formats
and
animation
movies
like
Moana
2,
and
The
Lord
of
the
Rings:
The
War
of
the
Rohirrim.
One
of
the
most
awaited
movies
to
be
released
in
premium
formats
is
Mufasa:
The
Lion
King,
which
has
Shah
Rukh
Khan
and
his
sons
voicing
in
the
Hindi-dubbed
version.
Currently,
premium
format
screens
contribute
15
per
cent
of
the
overall
revenue
of
the
multiplex
giant.
Aamer
Bijli,
head
of
marketing
and
innovation,
PVR
INOX
said
the
company
plans
to
add
14
screens
in
premium
format
across
seven
cinemas,
which
is
expected
to
open
in
the
remaining
part
of
the
current
fiscal
year.
The
company
has
300
premium
screens
as
of
date
out
of
1,747
screens
with
58
per
cent
of
these
located
in
Bengaluru,
Mumbai
and
Delhi
NCR.
“Underserved
in
terms
of
formats
specifically,
I
think
that
in
the
Bengaluru
region
for
example,
we
are
planning
to
add
more
4DX
(screens)
there,”
Bijli
added.
“We’re
also
planning
to
add
more
IMAX
there
because
the
consumers
are
extremely
excited
about
these
technologies.”
Feature
Presentation:
Ashish
Narsale/Rediff.com