The
Malayalam
film
industry
suffered
a
loss
of
Rs
650
crore
to
Rs
700
crore
in
2024.
Kunchako
Boban,
Mammootty
and
Mohanlal
all
had
releases
in
2024.
Photograph:
Kind
courtesy
Kunchako
Boban/Instagram
Though
Mollywood
has
produced
a
few
blockbusters
that
received
a
pan-Indian
release
and
reaped
huge
profit
in
2024,
only
26
of
the
204
films
released
in
the
year
got
a
rewarding
collection,
as
per
the
figures
released
by
the
Kerala
Film
Producers
Association.
‘Of
the
199
new
films
and
five
remastered
versions
of
earlier
productions
released
in
theatres
for
which
the
industry
spent
around
Rs
1,000
crore
(Rs
10
billion),
only
26
films
got
a
profit
between
Rs
300
crore
and
Rs
350
crore
(Rs
3
billion
and
Rs
3.5
billion)
from
theatres,’
KFPA
secretary
A
Rakesh
told
PTI.
The
figures
meant
that
the
industry
suffered
a
loss
of
Rs
650
crore
to
Rs
700
crore
(Rs
6.5
billion
to
Rs
7.5
billion)
during
the
year,
he
said.
All
the
stakeholders,
including
actors,
should
keep
strict
financial
discipline
in
the
Malayalam
filmdom
to
sustain
cinema
industry,
Rakesh
said.
Only
26
Malayalam
films
released
this
year
come
under
the
super
hit,
hit,
and
average
hit
categories.
These
films
made
a
profit
of
around
Rs
300
crore
to
Rs
350
crore,
while
other
films
could
not
make
any
impact
in
the
theatres.
More
than
200
films
were
released
in
2023,
Prasad
added,
most
of
which
received
the
same
fate
in
the
theatres.
Asked
about
the
turnover
from
OTT
platforms
he
said
not
many
films
could
make
it
to
the
OTT
as
most
of
them
were
bought
based
on
theatre
collection.
The
association,
Prasad
explained,
arrived
at
the
figures
based
on
the
estimates
given
by
producers,
which
will
be
approximately
close
to
the
actual
costs
involved
in
film-making.
The
producers
felt
that
the
production
cost
of
movies
should
be
brought
down
and
without
financial
prudence
the
industry
couldn’t
sustain
itself.
The
increasing
remuneration
of
actors
is
posing
a
threat
to
the
producers
who
cannot
control
their
expenses
and
the
former
should
come
forward
to
cooperate
with
the
producers
to
run
the
industry
better,
he
said.
The
producers
felt
that
this
year’s
figures
show
that
the
audience
was
accepting
films
with
content
and
quality
rather
than
going
for
all
the
films
being
released.
All
stakeholders
in
cinema
should
extend
their
cooperation
to
the
producers
to
enable
them
to
run
the
industry
with
improved
financial
management
to
bring
more
achievements
to
Malayalam
cinema
in
the
coming
year,
Prasad
said.
Sharing
the
view,
actor-director
K
Madhupal
said
the
ultimate
objective
should
be
that
cinema
should
survive
as
a
medium.
‘All
those
involved
should
be
prepared
to
make
compromises
to
ensure
a
better
future
for
cinema,’
he
told
PTI.
Madhupal,
who
is
also
chairman
of
the
Kerala
Cultural
Activists
Welfare
Fund
Board,
said
everyone
in
the
field
should
act
with
the
conviction
that
it
is
their
industry
and
they
have
a
role
in
sustaining
it.
Malayalam
films,
he
said,
are
noticed
everywhere
for
their
content
and
even
filmmakers
in
other
languages
wait
for
the
release
of
new
Malayalam
films.
On
the
suggestion
that
actors
should
reduce
their
remuneration,
he
said
it
was
the
producer
who
determines
the
pay
of
an
actor
and
it
was
up
to
the
actor
to
take
a
decision
on
that.
