Photograph:
Kind
courtesy
Tamannaah
Bhatia/Instagram
Tamannaah
Bhatia
bagged
an
endorsement
for
Mysore
Sandal
Soap
but
not
everyone’s
happy
about
it.
Kannada
actress
and
former
Congress
spokesperson
Ramya/Divya
Spandana
expressed
her
displeasure
in
appointing
Tamannaah
—
a
non-Kannadiga
—
for
endorsing
the
popular
soap
made
by
the
Karnataka
Soaps
and
Detergents
Limited,
a
Karnataka
state
government
company.
Taking
to
her
X
handle,
Ramya
wrote,
‘By
taking
a
non-Kannadiga
as
a
brand
ambassador
to
target
the
consumer
market
in
the
north
they
have
alienated
its
own
people,
its
core
loyal
consumer
base
—
the
kannadiga.
It
fails
us
especially
at
a
time
when
we’re
fighting
to
retain
our
Kannada
pride.’
Tamannaah
is
Sindhi
by
birth
and
is
a
Mumbai
girl.
She
was
paid
Rs
6
crore
(Rs
60
million)
on
May
22
to
promote
Mysore
Sandal
Soap,
a
brand
that
completed
100
years
in
2016.
That’s
a
rare
feat
to
be
accomplished
by
any
brand
in
India.
‘Even
from
a
business
point
of
view
especially
when
the
company
is
dwindling
imho
(in
my
humble
opinion)
Mysore
sandal
soap
is
iconic
and
carries
huge
legacy.
It
doesnt
need
a
brand
ambassador
(Amul,
Apple,
Dove,
Amazon),’
Ramya
said.
‘Women
have
fought
for
centuries
from
voting
rights
to
unrealistic
beauty
standards
on
runways
to
skincare
to
equal
pay
—
and
here
we’re
still
being
told
fair
skin
is
aspirational.’
Many
netizens
pointed
out
there
were
other
actresses
of
Kannada
origin
like
Deepika
Padukone,
Rashmika
Mandanna
and
Pooja
Hegde,
who
could
have
been
appointed
instead.
This
is
not
the
first
time
a
non-Kannadiga
is
endorsing
Mysore
Sandal
Soap.
In
the
past,
we
have
seen
M
S
Dhoni,
Dia
Mirza
and
Mugdha
Godse
endorse
it.
Do
you
think
Tamannaah
is
a
good
pick
to
promote
the
soap?
VOTE!
